The Benefits of Non-Geographic Telephone Numbers
Non-geographic numbers, sometimes referred to as NTS (Number Translation Services), are numbers that are geographically independent of any area in the UK. This means that they do not begin with an area code. Consumers often dial non-geographic numbers for information, or to make payments for services. This article explores the many benefits of non-geographic numbers, which can be directed to any UK landline number or a hosted call handling service.
Non-geographic numbers
There is a wide range of non-geographic numbers. The cost of calls to these numbers varies depending on the prefix of the number. Here are the differences at a glance:
- 03 number range – The 03 range on non-geographic numbers are charged at the same rate as geographic numbers i.e. 01 and 02 numbers
- 0800 freephone numbers – Freephone numbers are free to the caller
- 0844 mid tariff numbers – These are revenue generating numbers to which calls are charged at mid tariff rates
- 0845 local call rate numbers – These are nationwide numbers which are charged at the local rate
- 0870 international numbers – These are internationally accessible numbers which are charged at geographic rates
- 0871 revenue generating numbers – These are revenue generating telephone numbers
- 09 premium rate numbers – These are revenue generating numbers which are variable in rates
What are the benefits of a non-geographic number?
There are many reasons why businesses choose to have a non-geographic number. One of the primary incentives of non-geographic numbers is the ability to create a national presence. Because the number does not correspond to any given area, it can foster the perception that a business is a UK-wide company with a national phone presence. This can boost the credibility of the company in the eyes of consumers and, in turn, help to generate new business and additional revenue.
Freephone (0800) numbers are popular with customers because they are not charged for calls to these numbers. The use of these numbers can, therefore, increase the number of sales calls as potential customers are not deterred by the potential cost of the call. Because customers appreciate the option to call a company free of charge, freephone numbers can help to build positive customer relations and a good reputation. So, even though freephone numbers are not directly revenue generating numbers, they can indirectly serve this purpose. However, it is important to consider that the cost of these calls will be charged to the company being called, usually at a rate of between 2 and 5 pence per minute.
Premium rate (0844, 0871 and 09) numbers can be a great source of additional income as they are used to generate revenue. The tariffs for premium rate numbers include a margin for revenue sharing and, therefore, the cost to the caller is considerably higher than other non-geographic numbers. The revenue raised can be used to boost profits or to offset the costs of additional telephone services.
Non-geographic numbers are flexible and ensure business continuity. Since they are not tied to any geographic area, a business does not need to change their number when they move offices. These numbers can also be used to connect with offices on multiple sites. This can save time and money because the company does not need to change their telephone number on all of their literature.
How do non-geographic numbers work?
The way that non-geographic numbers work is simple: the number is pointed, or translated, to an existing telephone number. This requires no changes to the existing number or telephone services whatsoever. Any existing call handling and management features such as voicemail services, call diversion, etc. will not be affected and will continue to function as normal when called from a non-geographic number.
Businesses will have to pay a fee for non-geographic numbers, which will vary depending on the type of non-geographic number and any additional services that are included in the package.